Associate professor in the Integrated Marketing Communications program at the Medill School of Journalism at Northwestern University, Evanston, IL, USA

Paul Wang’s focus is bridging the gap between information technology and business strategy, making database technology and interactive marketing more meaningful for businesses and customers.

Paul Wang specializes in marketing strategy and other customer relationship issues. His work addresses the issue of how marketers can take advantage of information technology to add value to their products and services. The primary focus is on how companies can create stronger relationships with their customers by providing them with benefits that are especially relevant to their specific needs and wants.

Paul co-authored the book “Strategic Database Marketing”, (NTC Publishing).  In 1995, he received the Robert B. Clarke Outstanding Direct Marketing Educator Award, presented by the Direct Marketing Educational Foundation of the Direct Marketing Association. He received the Medill IMC Faculty of the Year award in 2000 and 2002.

Paul has served as a consultant to a variety of companies interested in customer marketing.  He also consults for newspapers and is a frequent speaker at trade conferences.

He obtained a Ph.D. in communications studies and an MS in advertising from Northwestern University.