Hardly any other industry has experienced such an immense change in recent years as the media and newspaper industry. The economic downturn over the last couple of years has exposed the industry's vulnerability and strong dependence on advertising. Add to this what a changing lifestyle does to the behavior of consumers, the emergence of other media like the internet, free sheets and other factors, and you have a severe challenge to an industry that has traditionally responded by cost-cutting and consolidation.
To overcome the challenges of the future the media and newspaper industry needs to develop the best senior management skills possible. It is that simple!
The Media & Newspaper Executive Development Program Leaders has been developed in a partnership with WAN - World Association of Newspapers and IFRA – the world’s leading association for media publishing, is tailored to media and newspaper mangers and focuses on how media executives handle the growing challenge of managing integrated media. The program is based on establishing a solid understanding of the key drivers in the industry and use this as springboards for further innovation.