Content

The MFBI program consists of four modules.

Module 1: Developing an Innovative Strategy
The focus is on the concept and task of developing an innovation strategy for a business unit and how it directs innovation efforts throughout the organization. A balance of theory tools and marketplace data are used in teaching. Learning is applied and analyzed through the start of HCA and MCA.

Module 2: Building an Innovation Pipeline
This module provides participants with concepts and management approaches for realizing innovation. It includes the role of leadership, culture shaping, strategic aspiration, idea creation, idea clustering and conceptualization, the benefit pipeline and initial business plans.

Module 3: Managing and Implementing Change 
Innovation is often connected to change. This module teaches how to implement the capacity for innovation and market product innovation inside and outside an organization. 

Module 4: Preparing for Home-Company Impact
By this point, participants have developed a strategy for innovation and have made recommendations for how to build an innovation pipeline and a change program to support the effort. The final module facilitates successful application of learning at the home company in two ways: (1) Home-company teams will prepare an improved version of the previous home company assignments, for discussion with faculty and the home-company executives (2) Multi-company groups will prepare and present their final point of view on the industry issues they researched for discussion in a concluding seminar.